Problem
When lockdown ended all forms of social exercising, many people simply just stopped. Sport England needed to get people moving again.
Strategy
Make exercising at home feel part of something greater.
Idea
Join the Movement encouraged the nation to get active however they could, sharing their tips and tricks. Through a mixture of amazing self-filmed footage from our volunteers, we crafted a series of uplifting stories for social media that got the UK get back on its feet.
Produced at FCB Inferno for Sport England