Problem
Turning a high octane German car spot and its abstract US counterpart into something that appeals to the UK market and passes ASA car advertising regulations.
Strategy
The 2 Gran Coupé makes every day a little less everyday.
Idea
A new direction that showed how The 2 Gran Coupé’s features elevated your everyday drive. Our freshly spliced advert passed regulations and brought the suped up version of one of BMW’s more entry level models to screens across the UK.
The 2 Gran Coupé
Produced at FCB Inferno