Problem
How could the Premier League continue to entertain audiences without any football during covid lockdowns?
Strategy
Every manager has a story of hardship they overcame to inspire their teams during half-time talks.
Idea
A content series featuring past and present Premier League stars, sharing stories of hardships they overcame, to inspire the nation to make it through a tough period in everyone’s lives.
Produced at FCB Inferno in partnership with The Premier League