This is where I talk about myself.
I like ideas that feel sticky. The ones that lodge in your head. Catchy things that make you smile, profound sentiments that unearth memories from your subconscious, or simply provoke any sort of feeling. It’s as easy and hard as that.
In our industry, ideas need purpose and commercial value. Which is why I search for opportunity relentlessly, whether it’s solving problems for profit, or trying to benefit society in some small way. You have to know your whos, whats and whys. And you have to know yourself as well. Difference comes from within, and personal taste is the only path to something truly unique. That’s always been my approach, and it’s helped me win pitches, sell ideas and have a lot of fun along the way.
‘Sam and Suraj are a dream team. They mine killer insights like nobody else. They think big, bold and different. And they're one of the nicest, hardest-working, craft-focused teams in London. I was lucky to work with them. The whole creative department were lucky to work with them. When they're not crafting campaigns for some of the world's biggest entertainment brands, they're devising proactive ideas to take the agency and our partners in bold new directions. They're restless in the very best way. Thank you for everything, Sam and Suraj. I can't wait to see what you do next. I know it'll be massive.’
-Chris Goddard, VP Creative, Jellyfish.
These are nice things people have said about me.
‘You know you're working with a great creative team when their ideas constantly surprise you. And Sam and Suraj were certainly consistently doing that. Always on brief, but brilliantly off the cliche. They are also super pro-active in their approach, so whether it was a brief that they'd go beyond, or a news story they saw an opportunity in, they'd always be pushing their creative ideas to the max. And as if that wasn't enough, they're genuine, honest, super nice guys.’
-Ady Thomas, CD, Jellyfish.
‘Sam and Suraj are the kind of creative team you want to work with, boundless energy, tons of ideas, and a genuine hunger to seek out opportunities wherever they can. I had the pleasure of working directly with them many times and always found their enthusiasm and passion for ideas to be infectious. They're also great lads to be around, polite and a pleasure to work with. If you get the chance, hire them before someone else does!’
-Andy Stone, CD, Jellyfish.
‘Sam & Suraj are everything you want from a young creative team: hungry, smart, brimming with ideas and above all, willing to learn. They bring a huge range of thinking to every WIP and their work at FCB has been bought on several occasions – not least the pitch-winning idea for 32Red. What’s more, they’re great company.
If I ran an agency. I’d hire them.
It’s that simple.’
-Kris Wheater, CD, AMV BBDO.