Problem
GWI needed to stand out amongst all the other brands at Cannes Lions Festival and show strategists from around the world why they should sign up for Spark, GWI’s AI-powered market research tool.
Strategy
Harness awards-envy to kickstart the race to the next big idea.
Idea
On the terrace of the Palais des Festivals, the GWI Spark Stadium turned “speed to insight” into a full-throttle experience. Inspired by a racetrack, the space brought the line “Every idea starts with a spark” to life, complete with track flooring for easy navigation, a strategy zone, scoreboard, and even prize-filled lockers. Guests raced against each other using GWI’s AI assistant, Spark, to see who could uncover the fastest, most award-worthy insights.
Produced at Momentum Worldwide in partnership with GWI
