Problem
Suzuki needed to sell all of their old Swift models before the latest model arrived next quarter.
Strategy
Become the most searched car in the UK for one day.
Idea
This was a tactical idea I proposed after reading about how tickets to Taylor Swift’s Era tour were selling out in seconds across the globe. I knew when tickets went on sale in the UK, millions would be desperately searching. We timed this ad to go live seconds after the release.
The Suzuki Swiftie
Through A DOOH placement outside of Wembley Stadium, with organic and paid social versions in support, this tactical campaign reached over 1 million people on a budget under £10k. By the end of the quarter, the Suzuki Swifts had sold out as well.
Produced at Jellyfish